When the time comes for international development beyond domestic markets, companies face numerous issues, including:

• Understanding how to operate in a highly fragmented European market is especially difficult with respect to business practices and regulations.

• Establishing effective business relationships has proven to be one of the most significant barriers to entry in these markets.

• Developing Europe from the US has shown itself to be unproductive, reinforcing the need for local representation and an understanding of the relevant solutions.

• Defining successful sales models, whether direct or indirect, requires the ability to picture the complete solution. Technical, financial and business questions should be addressed within business hours and designated timeframes, giving an essential edge over the competition..

Therefore the question is: where and how to invest to get the expected return and lower the cost of sales during the first years, while building the proper foundation for future growth?

"Return On Investment"